Colour Blending

The second thing you must consider, after placing the advert, is the colour scheme. In most cases the adverts that work best are the ones that blend in with your website. Obtrusive banners, which glare and flash are usually ignored, nowdays automatically, this is classed as Banner Blindness'

Another well used technique is the removal of borders, this not only makes the advert integrate into your website more efficiently, but it also helps prevent the reader from missing adverts that may have been of interest to them!

Make sure the content of the Advert Matches the content of your Website, as you can see on this website, the adverts are useful, providing tools and futher information to increase your revenue. They provide adverts related to blogging, Adsense, and Other available revenue generating schemes, such as clickbank. These are good adverts because they are Useful to you, the reader.