Monday, May 08, 2006

Match Your Colour To Your Content

This may seem rather ambiguous but colour is an incredibly important tool in your site. The best way to have people read your adverts is to make sure your site captures a viewers attention, and colour is a great way of doing this. Take two examples, an extreme sports site and a meditation site, two fairly extreme ends of the spectrum.

So your reader knows that they have found what they are looking for the colour on your site should match the topic, so extreme sports could ahve a black and orange layout, that subliminally suggests excitement and danger, whereas a meditation site could have a calming pale blue or yellow, this is a more relaxed kind of colour scheme. This may not seem like much but if the viewer of your site FEELS like they have found something relevant then they are more likely to read on.

The great thing about this is that it is nearly instantaneous, the viewer doesnt have to read any text to be attracted to your site, so it makes it just that little bit more likely that they will stay.

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